Helping International Companies Build Real Traction in the U.S.
On-the-ground presence, targeted introductions, and consistent follow-through to turn conversations into business.
How We Support Your U.S. Expansion
Practical, on-the-ground support to build qualified relationships and real commercial traction in the U.S.
Identify and Open the Right U.S. Opportunities
We focus on the right companies, conversations, and entry points that lead to real business outcomes.
Establish a Trusted U.S. Presence
We represent your company in meetings, events, and follow-up with professionalism, consistency, and credibility.
Connect with the Right Partners and Decision-Makers
We create targeted introductions to partners, clients, and decision-makers aligned with your goals.
Turn Conversations into Real Business Opportunities
We structure follow-up, next steps, and relationship development so that conversations lead to measurable progress.
All work is tailored to your goals, your market, and your stage of expansion.
Recent Engagements
Examples of how we help international companies build relationships, traction, and real business momentum in the U.S.
Represented a European company at a U.S. industry event
Supported on-the-ground presence, visibility, and relationship-building with key U.S. contacts.
Turned conversations into qualified follow-up opportunities
Identified high-potential discussions in real time and structured follow-up to move them forward.
Built targeted outreach with relevant U.S. partners
Focused on the right companies and decision-makers to create meaningful commercial conversations.
Facilitated cross-border introductions
Connected international companies with aligned U.S. partners and decision-makers.
Maintained momentum beyond the first introduction
Ensured continuity, follow-through, and progression toward concrete next steps.
Why GWL Consulting
GWL Consulting helps international companies build qualified business relationships and real traction in the U.S. through local presence, targeted introductions, and practical execution.
Based in San Francisco, we support cross-border business development with on-the-ground representation, focused outreach, and consistent follow-through that moves the right conversations forward.
Led by Giovanni Lazzaro, GWL Consulting combines U.S. and European perspective with hands-on business development experience, helping international companies navigate the market and turn opportunities into real progress.


About Giovanni
I help international companies build qualified business relationships and real traction in the U.S. through local presence, strategic introductions, and practical execution.
Born and raised between Italy and California, I have been connected to both worlds from the beginning. That background gave me a natural ability to navigate cultural and business differences with clarity, confidence, and ease.
Today, I work with international companies that want to enter or grow in the U.S. market, helping them identify the right opportunities, connect with the right people, and move conversations forward in a practical, relationship-driven way.
My approach is simple: clarity, professionalism, consistency, and follow-through that turn promising conversations into real business progress.


Working Together
We work with a limited number of companies to ensure focus, alignment, and meaningful progress.
Each collaboration is structured around clear goals, the target market, and the stage of expansion in the United States.
Whether entering the U.S. market or strengthening an existing presence, the objective remains the same: build the right relationships and turn them into real business outcomes.
The first step is a focused conversation to understand priorities and determine whether there is a strong fit.
Start a focused conversation
We help international companies build qualified business relationships and real traction in the U.S. through introductions, representation, and practical business development support.
We typically work with companies that are ready to take concrete steps, not just explore ideas.
Prefer email? Reach us directly at:
contact@gwlconsulting.us
